FOR IMMEDIATE RELEASE: March 24, 2020
CONTACT: Dillon Bernard | firstname.lastname@example.org | 646-948-3003
US Climate Strike Coalition Announces Plan for “Earth Day Live,” A Digital Mobilization to Demand Climate Action
Washington, DC — As the coronavirus pandemic upends life in the United States and makes public rallies and protests impossible, the Youth Climate Strike Coalition is announcing Earth Day Live, a three-day innovative and interactive livestream to address another global crisis threatening humanity: the climate emergency.
“The fights against the coronavirus and the climate crisis go hand-in-hand,” said Nadia Nazar, Co-Executive Director and Art Director of Zero Hour. “As we work to flatten the curve of this pandemic, we must strive toward the longer term goal of building a society that is better equipped to confront another global threat: the climate emergency. Earth Day Live is a chance for humanity to come together and begin to collectively reimagine the society, economy, and political system we need to confront the challenges ahead of us.”
Earth Day Live is a three day livestream and online mobilization that aims to engage people across the U.S. in collective action to protect their climate and communities. From April 22 to April 24, the livestream will include trainings, performances, and appearances to keep people engaged, informed, and inspired. Speakers will include celebrities, politicians, musicians, activists, scientists, and youth leaders on the frontlines of climate justice.
“Our goal is to recreate the feeling of attending an in person mass mobilization, but in the virtual world,” said Naina Agrawal-Hardin, Organizer at Sunrise Movement. “That means dynamic speakers, the chance to meet people you don’t know, an opportunity for direct action — and yes, we still want you to make a protest sign. Social distancing doesn’t mean that we can’t still engage in collective action.”
Each day of the 72 hours of programming will have a theme:
April 22 is “Strike,” a chance to hear from and support POC and Indigenous leaders and frontline activists across who are fighting for climate action, confronting the fossil fuel industry, and building the solutions needed to address the crisis. As a day centered on storytelling and community, we are leaning into healing and togetherness to provide comfort and inspiration during this time of unknowns.
April 23 is “Divest,” a day led by the Stop the Money Pipeline Coalition, focuses on ending the financing of fossil fuels and building a new economic system that works for people and the planet, especially given the current economic state. During these 24 hours, organizers will support thousands of people to switch out of dirty banks, cut up credit cards that help fund fossil fuels, and apply direct pressure on the institutions funding the climate crisis.
April 24 is “Vote,” a nationwide political action and youth voter registration day. We need leaders who will address this existential threat, and for this to happen, we need people to show up at the polls this year. We will be holding a digital, relational voter registration challenge — seeing which region of the country can register the most voters. We’ll also be calling on elected officials to support our demands through a variety of tactics. As the 24th is the first day of Ramadan, organizers will be working with the Muslim community to make sure events are accessible for those who are observing and use it as an opportunity to educate people on the holiday.
Each day, the national live stream will integrate elements of local and grassroots organizing to bring people even closer together. The audience will be pointed to a map to join live streams put on by local organizers across the country, including virtual panel discussions, teach-ins, and town halls. Throughout each of the day’s livestreams, there will be several coordinated digital actions for everyone to participate, including flooding the phone line of representatives and targeting individuals and companies with tweetstorms.
“Through Earth Day Live, our goal is to reimagine what a social movement looks like in this new “digital-first” era,” said Katie Eder, Executive Director of Future Coalition. “This is an opportunity to use the collective power of our movement to advocate for our demands and expand it.”